MarketMuse is an AI-powered content planning and optimization software that offers personalized and objective insights for website content. Key features and advantages include:

• Automated content audits: Provides page-level, site-level, and SERP insights for informed planning
• Content gap identification: Helps users leverage gaps in the SERP to gain authority and own their topic
• Optimization guidance: Offers insights on keyword prioritization, content structure, and blueprint suggestions for faster publishing
• At-risk content identification: Improves overall authority by saving and optimizing at-risk content
• Real-time feedback: Removes the fear of writing with quality feedback

Use cases for MarketMuse cater to various content strategy and marketing teams:

• Content marketers seeking to optimize their website content for better results
• SEO professionals looking to improve keyword prioritization and content structure
• Copywriters and editors aiming for faster publishing with minimized edits

Overall, MarketMuse helps users confidently make data-driven optimizations, delivering meaningful results for content strategy and marketing efforts.